Here at The Charm Collective, we create beaded charm bracelets that represent something bigger than personal style—they're symbols of the teams we're on, the communities we build, and the causes we care about. Every bracelet is a tangible reminder that you belong to something, that you're part of a collective working toward shared values.

Why we started

This business was born from a simple belief: that joy and community connection are forms of activism. In a world that often feels heavy, we practice whimsy as resistance—finding power in beauty, in gathering people together, in making visible the invisible threads that connect us.

Our founder, Merleyn, spent four years as an Oklahoma State Representative fighting for public education and systemic change. She learned that transformation doesn't only happen in marble buildings—it happens when communities organize themselves, support one another, and build economic power together. The Charm Collective is an extension of that work: community-based organizing through beautiful things that mean something.

What we do

We create custom charm bracelets for schools, teams, nonprofits, and communities. Whether it's a fundraiser for your local school, a bracelet that unites your organization's supporters, or a design that celebrates what makes your group special—we help you turn belonging into something you can wear.

A portion of every purchase supports public education, because we believe strong communities start with strong schools.